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The Blog
Insights, stories, and strategies, from web design wisdom to raw reflections on focus, clarity, and building a business with intention.


Important Security Notice: Scam Emails Impersonating Wix Partners
We want to make you aware of a recent increase in scam emails circulating across the web industry, including messages impersonating Wix , website partners, or web professionals. We’ve recently identified impersonation emails that misuse our name and falsely suggest partnerships or affiliations that do not exist. Please disregard and delete any message that looks similar to this or requests action you were not expecting. These emails are designed to create urgency and fear. Th
2 min read


Focus Is a Fragile Superpower
I used to think focus was just about self-discipline. Something I could force if I really wanted to. But over time, I’ve realized that focus is less about willpower and more about environment, boundaries, and energy. The truth is: focus is fragile, and in the world we live in, it’s constantly under attack. When I’m Focused, My Studio Thrives When I’m in flow, I can build a website, rewrite an entire strategy deck, and still have creative energy left to dream up new ideas. But
2 min read


Learning to Chase Big Goals Without Losing Myself
For a long time, I believed ambition and exhaustion came as a set. If I wanted to do something meaningful, it had to hurt a little. I had to keep pushing, stretching, proving, no matter how drained I felt. But somewhere along the way, I started asking a better question: "What if I could build something big, without constantly running on empty?" My Old Way of Working My rhythm used to look like this: Sprint toward a goal. Ignore the warning signs. Crash. Force myself to “boun
2 min read


8 characteristics of a user-friendly website
8 characteristics of a user-friendly website Having a user-friendly website is essential for creating a positive user experience. It makes it easy for users to look for information and interact with your website, no matter what device they are using. There are many benefits to creating a user-friendly website, such as increased customer satisfaction and more engagement. When users can quickly and easily find what they are looking for, they are more likely to stay on your webs
3 min read


Why Website Analytics is Important for Your Business Growth
Why Website Analytics is Important for Your Business Growth In this article, I am going to go over some of the reasons why tracking your business activities using Google Analytics is essential to your success. Studying the metrics of what you do is a very important part of having a successful business. Because without looking at the numbers you really can’t know exactly what is working and what isn’t. Of course, you can make assumptions, but it’s better to use facts to help e
4 min read


How increasing your brand credibility can increase sales
How increasing your brand credibility can increase sales Brand credibility is all about believability. It’s how your customers perceive your business, as I discussed in my previous post. It says you have the knowledge, willingness and trustworthiness to deliver what you say you will to consumers and it can have a big impact on sales. It all starts with customer perception which is primarily established by providing them with a quality product or service. When you make claims
2 min read


8 Website Tweaks That Will Bring You More Clients
8 Website Tweaks That Will Bring You More Clients How do you get potential new clients to your website and convert them from visitors to customers? Although you may be active on social media, online forums, and other places online, it’s your website that will have the biggest impact on how you acquire new clients. Here are a few things you can do with your site to help you generate more business. Keyword Optimization The written content on your site should be search engine op
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