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  • Writer's pictureMelanie Vendette

8 characteristics of a user-friendly website

Having a user-friendly website is essential for creating a positive user experience. It makes it easy for users to look for information and interact with your website, no matter what device they are using. There are many benefits to creating a user-friendly website, such as increased customer satisfaction and more engagement. When users can quickly and easily find what they are looking for, they are more likely to stay on your website longer, which can lead to more conversions.

In this article, we take a look at 8 essential characteristics that make a website user-friendly. These simple recommendations can help give your website the boost it needs to be successful in the online world.

Intuitive Navigation

Navigation is a key element of website design, as it allows users to access the pages defined by the sitemap. Your website should have a clear visual hierarchy that allows users to quickly identify important elements on the page. A website that is easy to navigate typically has a clear and consistent navigation menu, a search bar, and a logical structure that allows users to quickly find the information they are looking for.

Effective Information Architecture

Organising and presenting information on your website is essential for good usability, yet it is often overlooked. This is especially true today, as websites offer a wide range of information and resources to attract their target audience. To ensure your website is user-friendly, plan your website sections and categories carefully and present information in a way that is easy to find. Always consider the perspective of your users when designing your website, especially if you have a lot of content.

Responsive Design

Responsive design is a web design approach that creates dynamic changes to the appearance of a website, depending on the screen size and orientation of the device being used to view it. Responsive design ensures that web pages render well on a variety of devices and window or screen sizes. A user-friendly website should be designed to be responsive, meaning it should look and function properly regardless of the device or screen size it is being viewed on.


Readability in web design is the ease with which a user can read and understand the content on a website. It involves the use of typography, font size, line spacing, color, and other design elements to make the content more legible and easier to comprehend. Good readability helps to ensure that users can quickly and easily find the information they need.

A user-friendly website should be easy to read, with legible fonts and colors that are easy on the eyes.

Load Time

Load time is the amount of time it takes for a web page to fully load in a web browser. It is an important factor in web design, as it affects the user experience and can impact the success of a website. A user-friendly website should load quickly, with minimal lag time.


A website is considered accessible when it is designed and developed in a way that allows people with disabilities to use it. This includes making sure the website is compatible with assistive technologies, such as screen readers, and providing alternative text for images and videos. Additionally, the website should be designed with a clear and consistent navigation structure, use appropriate color contrast, and provide keyboard-only navigation. A user-friendly website should be accessible to all users, including those with disabilities.

Consistent Design

Consistency in web design is essential for both the visual aspects and the functionality of the website. It helps to create a sense of trust and familiarity with the website, which can help to increase user engagement and conversions. A user-friendly website should have a consistent design across all pages, with a consistent navigation system and layout. Using the same elements, colors, fonts, and other design elements throughout the website also helps to create a unified look and feel, making it easier for users to navigate the website and understand the content.

Clear Calls-to-Action

A call-to-action (CTA) in web design is a prompt that encourages visitors to take a specific action. It is typically a button or link that stands out from the rest of the page and encourages visitors to click on it. Common examples of call-to-actions include "Sign Up Now," "Download Now," "Learn More," and "Get Started." A user-friendly website should have clear calls-to-action that guide users to take the desired action.


If you’re planning to build a new site for your company, we can guide you in the right direction. Contact us and let’s get started!


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