8 characteristics of a user-friendly website Having a user-friendly website is essential for creating a positive user experience. It makes it easy for users to look for information and interact with your website, no matter what device they are using. There are many benefits to creating a user-friendly website, such as increased customer satisfaction and more engagement. When users can quickly and easily find what they are looking for, they are more likely to stay on your webs

Why Website Analytics is Important for Your Business Growth In this article, I am going to go over some of the reasons why tracking your business activities using Google Analytics is essential to your success. Studying the metrics of what you do is a very important part of having a successful business. Because without looking at the numbers you really can’t know exactly what is working and what isn’t. Of course, you can make assumptions, but it’s better to use facts to help e

How increasing your brand credibility can increase sales Brand credibility is all about believability. It’s how your customers perceive your business, as I discussed in my previous post. It says you have the knowledge, willingness and trustworthiness to deliver what you say you will to consumers and it can have a big impact on sales. It all starts with customer perception which is primarily established by providing them with a quality product or service. When you make claims

8 Website Tweaks That Will Bring You More Clients How do you get potential new clients to your website and convert them from visitors to customers? Although you may be active on social media, online forums, and other places online, it’s your website that will have the biggest impact on how you acquire new clients. Here are a few things you can do with your site to help you generate more business. Keyword Optimization The written content on your site should be search engine op